The Hotel Northampton, Northampton, MA
“Building the Path to Success: Print & Digital Strategies to Grow Print and Digital Circulation & Revenue”

Agenda

November 3, 2016

8:00 am – 8:30 am
Continental Breakfast – Conference Room foyer
Conference Registration – Main Lobby – Ed Winter, NEACE Treasurer and David Sangiorgio,
NEACE Secretary

8:30 am – 8:45 am
Welcome to the Fall Conference
– Michael Rifanburg, Publisher, Daily Hampshire Gazette & The Recorder
Conference Outline – Kevin LaMagdelaine, NEACE Executive Vice-President, The Recorder
Invocation – Warren Dews, NEACE Director, New England Newspapers, Inc.
Thank you to our Valued Sponsors – David Hanks, NEACE Vice-President, The Nashua Telegraph

8:45 am – 9:00 am
Attendee Introductions – Getting to know your neighbors – Michael Sheehan, NEACE President,
Lowell Sun Group

9:00 am – 9:45 am
“The Boston Globe: A Case Study of Driving Business Growth Through Experimentation’
-Peter Doucette, Consumer Sales & Marketing, Boston Globe

9:45 am-10:00 am
Coffee Break – Conference Room foyer

10:00 am -10:30 am
“Event Planning”- Laura Dintino, NNE

10:30 am – 11:15 am
“Single Copy Promotions” – Jim Smith, Steel City Corporation

11:15 am – 12:00 pm
“Keys to Using Email for Acquisition & Retention.”-Michelle Novak, Presslaff Revenue Interactive

12:00 pm – 1:00 pm
Lunch (Wiggins Tavern)

1:00pm – 2:00 pm
“Growing Sunday Print Circulation Today”- Dick Fuller, Toledo Blade

2:00pm – 3:00 pm
“Digital Analytics and Circulation Growth”- Ernesto Burden, VP of Digital, NNE will provide an overview of analytics from channels ranging from sites, apps, and email, and which ones circulation teams should be concerned with.

3:00 pm – 3:15 pm
Coffee Break & Thanks to our Valued Sponsors
Kevin LaMagdelaine, NEACE Vice-President, Circulation Director, The Recorder

3:15 pm – 4:15 pm
“Why print isn’t dead, and what you can do to keep it that way”
– Bill Ostendorf, Creative Circle Media Solutions

4:15 pm – 4:30 pm
Final Comments
Adjourn

Download Presentations from the Conference

  • “The Boston Globe: A Case Study of Driving Business Growth Through Experimentation” – download PDF
    Peter Doucette, Consumer Sales & Marketing, Boston Globe
  • “Single Copy Promotions” – download PDF
    Jim Smith, Steel City Corporation
  • “Keys to Using Email for Acquisition & Retention” – download PDF
    Michelle Novak, Presslaff Revenue Interactive
  • “Growing Sunday Print Circulation Today” – download PDF
    Dick Fuller, Toledo Blade
  • “Digital Analytics and Circulation Growth” – download PDF
    Ernesto Burden, VP of Digital
  • “Why print isn’t dead, and what you can do to keep it that way” – download PDF
    Bill Ostendorf, Creative Circle Media Solutions

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