“Uncorking the Secret Sauce to the Strategy Behind
The Boston Globe’s High Retention Rates”
· Why the Recipe Matters: The Stakes for Local Print and Digital Retention
· The Base of the Stair-Step Strategy
· The Recipe for Offers: Stair-Step Stop-Save
· Agent Execution: The Chef in the Kitchen
· The Supporting Ingredients: Culture, Training, and QA
A FREE webinar you’ll definitely want to save the date for:
January 21 | 
11 AM–Noon
Presented by:
Mark Tibbetts / Director of Customer Service at Boston Globe Media
Auni Small / Training Coordinator for Customer Service at Boston Globe Media