The Hotel Northampton, Northampton, MA
“Marketing Today’s Newspaper & Ideas for New Revenue”
“Marketing Today’s Newspaper & Ideas for New Revenue”
Agenda
Thursday November 2, 2017
8:00 am – 8:30 am
Continental Breakfast – Conference Room foyer
Conference Registration – Main Lobby – Ed Winter, NEACE Treasurer and David Sangiorgio,
NEACE Secretary
8:30 am – 9:15 am
Welcome to the Fall Conference
Suzanne Beck – Executive Director Greater Northampton Chamber of Commerce
Conference Outline – Steve Izzo, NEACE Executive Vice-President, GPS – USA TODAY
Invocation – Warren Dews, NEACE Vice President, New England Newspapers, Inc
Thank you to our Valued Sponsors – Warren Dews, NEACE Vice President, New England Newspapers, Inc.
9:15 am – 10:15 am
“What’s Your Digital Growth Strategy” – Download PPTX
Nikhil Hunshikatti, VP Marketing, Dispatch Media Group
10:15am-10:30 am
Coffee Break – Conference Room foyer
10:30am -11:30 am
“The Return of the Moguls” – Download PPTX
Dan Kennedy, Associate Professor, Northeaster University School of Journalism
11:30am – 11:45am
“NEACE Membership Update” –
Ed Gaiser, NEACE Director Membership
Lori Gardner, NEACE Director NEACE.com and Social Media
12:00 pm – 1:00 pm
Lunch (Wiggins Tavern)
1:00pm – 1:30 pm
GateHouse Production Overview
Wayne Pelland, VP GateHouse Media
1:30pm – 2:30 pm
“Home Delivery Service Beyond CPM” – Download PPTX
Michael Otero, Director National Home Delivery, The New York Times
2:30 pm – 2:45pm
Coffee Break & Thanks to our Valued Sponsors
Warren Dews, NEACE Vice-President – New England Newspapers Inc.
2:45pm – 3:15 pm
“Promotion Awards update & Hot Ideas Session”
Mike Smith, NEACE Director Promotion Awards
Steve Izzo, NEACE Executive VP
3:15pm – 4:00pm
“Single Copy ideas, New Revenue and a Whole Lot More” – Download PPT
Steve & Christie Learn, Owner – Learning More Circulation Idea Service
4:00pm – 4:15 pm
Final Comments
Adjourn