The Hotel Northampton, Northampton, MA
“Marketing Today’s Newspaper & Ideas for New Revenue”


Thursday November 2, 2017

8:00 am – 8:30 am

Continental Breakfast – Conference Room foyer

Conference Registration – Main Lobby – Ed Winter, NEACE Treasurer and David Sangiorgio,

NEACE Secretary

8:30 am – 9:15 am

Welcome to the Fall Conference

Suzanne Beck – Executive Director Greater Northampton Chamber of Commerce

Conference Outline – Steve Izzo, NEACE Executive Vice-President, GPS – USA TODAY

Invocation – Warren Dews, NEACE Vice President, New England Newspapers, Inc

Thank you to our Valued Sponsors – Warren Dews, NEACE Vice President, New England Newspapers, Inc.

9:15 am – 10:15 am

“What’s Your Digital Growth Strategy” – Download PPTX

Nikhil Hunshikatti, VP Marketing, Dispatch Media Group

10:15am-10:30 am

Coffee Break – Conference Room foyer

10:30am -11:30 am

“The Return of the Moguls” – Download PPTX

Dan Kennedy, Associate Professor, Northeaster University School of Journalism

11:30am – 11:45am

“NEACE Membership Update” –

Ed Gaiser, NEACE Director Membership

Lori Gardner, NEACE Director and Social Media

12:00 pm – 1:00 pm

Lunch (Wiggins Tavern)

1:00pm – 1:30 pm

GateHouse Production Overview

Wayne Pelland, VP GateHouse Media

1:30pm – 2:30 pm

“Home Delivery Service Beyond CPM” – Download PPTX

Michael Otero, Director National Home Delivery, The New York Times

2:30 pm – 2:45pm

Coffee Break & Thanks to our Valued Sponsors

Warren Dews, NEACE Vice-President – New England Newspapers Inc.

2:45pm – 3:15 pm

“Promotion Awards update & Hot Ideas Session”

Mike Smith, NEACE Director Promotion Awards

Steve Izzo, NEACE Executive VP

3:15pm – 4:00pm

“Single Copy ideas, New Revenue and a Whole Lot More” – Download PPT

Steve & Christie Learn, Owner – Learning More Circulation Idea Service

4:00pm – 4:15 pm

Final Comments