Kevin Moran, Executive Editor, New England Newspapers, Inc.
Kevin Moran is the executive editor of New England Newspapers Inc., which includes The Berkshire Eagle, Bennington Banner, Brattleboro Reformer, Manchester Journal, UpCountry Magazine and related publications. A native of the Berkshires, Moran has served as managing editor of The Eagle, Reformer and Transcript and as news editor of the York (Pa.) Dispatch/Sunday news. A past president of the former New England Associated Press News Executives Association, he also has been a mentor for foreign journalists with Alfred Friendly Press Partners
"Building Loyalty in a Non-Loyal World"
Zack will discuss how building loyalty with your readers can increase revenue in advertising and circulation.
Zack Wenthe is a serial entrepreneur, marketer, author, consultant, and family man. Throughout his career in media, advertising, hospitality, retail, and corporate consulting, he has also owned several successful businesses. Over the last 15 years he has created strategies and programs for countless businesses, counseled many of them on their marketing programs, helped them develop their business plans, guided them through the leasing of their first business location, and helped them promote their grand opening. The ultimate compliment, he has even been lucky enough to help with some of their expansions resulting from their combined successes! He has worked with a broad range of customers and clients from startups to Fortune 100, including Walmart, Nationwide Insurance, Dr Pepper Snapple, FedEx Office, among many others.
Zack has been invited to speak at various national conferences and events throughout the country. From private workshops to large keynotes, Zack loves to speak to audiences and give them actionable insights that they can immediately try in their business. He is a published author and contributor and currently working on his next book focusing on customer behavior and psychology.
"How Events can fill the Gaps"
Todd Peterson is Vice President of Circulation and Marketing for the Albany Times Union in Albany, NY and Publisher of Local First Weekly Newspapers. His current responsibilities include all consumer revenue, sales, marketing, customer service, and operations for the daily paper in upstate New York, as well as all P&L responsibilities for the 188,000 circulation weekly newspapers. His passion for marketing and data have been major catalysts for transforming departments to react to the fast changes in the newspaper industry. The Times Union has won multiple awards including being named one of this year’s Editor and Publisher ‘Top 10 Newspapers That Do It Right’. Prior to working for Hearst Corporation, Todd was the Vice President of Gatehouse Media New England’s daily, and weekly publications based in Quincy, MA. He also spent 8 years with Gannett in numerous circulation and sales positions. A graduate of North Carolina State University with a bachelor’s degree in psychology, and an MBA from Northeastern University’s D’Amore-McKim School of Business. An avid fly-fisherman and outdoor enthusiast, Todd has been a 20+ year member of conservation groups Trout Unlimited and the Atlantic Salmon Federation.
"Route the Money"
Vice President Newspapers of New England