Dear Fellow NEACE Colleagues:

Below is a listing of winners by Category and Class for the 2006/2007 NEACE Promotion Competition and Awards.

Thank you to all participants - those who submitted entries, the judges who took time out of their busy schedules to cast ballots and Steve Malone and his staff at The Eagle Tribune for assisting with the preparation and being the host location this years event judging. We hope to see you all again next year!

Presentations given at the conference are available for your viewing pleasure, here!

Category 1 - Subscription Sales:

Includes carrier sales, telemarketing sales, and any efforts directed at subscription/home delivery sales. Include premiums, multimedia and all related materials. Primarily promotional campaigns that may rely on in-paper support as well as other media.

• Class I - Daily Hampshire Gazette
• Class II - Cape Cod Times
• Class III - Bangor Daily News

Category 2 - Direct/Targeted Marketing:

Includes direct mail, apartment and newcomers programs. If other media are used to promote this campaign, include them here. Primarily promotional campaigns that do not rely on in-paper support.

• Class I - NO ENTRY
• Class II - Sun Journal
• Class III - NO ENTRY

Category 3 - Single Copy Sales Promotion:

Any program or campaign designed to increase single copy sales or obtain merchandising positions through retailer or manufacturer promotion. Includes related collateral materials. If other media are used to promote this campaign, include them here.

• Class I - Daily Hampshire Gazette
• Class II - Republican American
• Class III - Hartford Courant

Category 4 - NIE Promotion & Fundraising

Programs that are designed to increase funding, therefore availability, of NIE Program services

• Class I - Daily Hampshire Gazette
• Class II - Cape Cod Times
• Class III - NO ENTRY

Category 5 - Third Party Programs:

Any direct sales program or campaign involving the purchase of copies for distribution where the purchaser controls all aspects of distribution or programs and campaigns which involve a single purchaser for distribution at a specific event or program

• Class I - NO ENTRY
• Class II - Cape Cod Times
• Class III - NO ENTRY

Category 6 - Carrier/Delivery Team (youth or adult) Recruitment:

Any and all methods

• Class I - NO ENTRY
• Class II - Cape Cod Times
• Class III - NO ENTRY

Category 7 - Carrier/Delivery Team Programs for Retention/Incentive/Recognition:

Retention incentives only

• Class I - Record Journal
• Class II - Cape Cod Times
• Class III - NO ENTRY

Category 8 - Community Relations/Special Events:

Ways in which the Circulation Department encourages public acceptance of the product by developing or participating in programs that have a positive impact on the community they serve. For instance, circulation sales programs, which donate a portion of revenues to charity, NIE programs that encourage participation in community based programs (environment, ethics, etc.)

• Class I - NO ENTRY
• Class II - Cape Cod Times
• Class III - Bangor Daily News

Category 9 Subscriber Retention:

Ways in which the Circulation Department encourages subscriber loyalty and seeks to retain current subscribers, whether in tandem with other promotional efforts, or as a stand alone campaign

• Class I - The Glouster Daily Times
• Class II - The Eagle Tribune
• Class III - Bangor Daily News

Best in Show Awards

• Class I - Daily Hampshire Gazette (Category 4 - NIE Promotion and Fundraising)
• Class II - Cape Cod Times (Category 8 - Community Relations/Special Events)
• Class III - Hartford Courant (Category 3 - Single Copy Sales Promotions)

Congratulations!
David S. Hanks
Promotion Competition Chairman
dhanks@keenesentinel.com