2014 Conference Agenda
Browse the complete agenda for the full 3 day conference and download presentations from the conference.
N.E.A.C.E. 97th Annual Sales Conference
Sunday, May 18, 2014 — Tuesday, May 20, 2014
Cranwell, Lenox, MA
AUDIENCE DEVELOPMENT: GROWTH & RETENTION!
| NEACE Business Program | |
| Saturday, May 17, 2014 | |
| 12:00 — 4:00 PM | Board of Directors Pre-Conference Meeting — The Board Room-Mansion Building |
| Sunday, May 18, 2013 | |
| Starting at 2:00 PM | Vendor Set-Up — The Ballroom-Mansion Building Bob DiMatties, Circulation Director, Caledonian-Record, St. Johnsbury, VT John Harrison, Marketing and Sales, Tecnavia |
| NOON — 4:00 PM | Promotion Awards —The Ballroom-Mansion Building Warren Dews, VP of Audience Development, Berkshire Eagle, Pittsfield, MA |
| 2:00 — 4:00 PM | Conference Registration — Lobby-Foyer, Outside The Ballroom-Mansion Building Ed Winters, NEACE Treasurer David Sangiorgio, NEACE Secretary |
| 6:00 — 9:00 PM | Past Presidents' Reception Cocktail Hour 6:00PM Rose Terrace-Mansion Building Business Casual Dress 7:00PM to 9:00PM The Ballroom-Mansion Building Reception Host — NEACE President David Schwede Everybody is invited to mix, mingle, and pay tribute to our Past Presidents! 2014 Board of Director Nominations David Schwede, NEACE President |
| NEACE Business Program (Meetings are business casual dress) | |
| Monday, May 19, 2014 | |
| 7:00 - 8:00 AM | Continental Breakfast — Lobby-Foyer, Outside The Ballroom-Mansion Building |
| 8:00 — 10:00 AM | Conference Registration — Lobby-Foyer, Outside The Ballroom-Mansion Building Ed Winters, NEACE Treasurer David Sangiorgio, NEACE Secretary |
| 8:00 — 8:20 AM | Early Bird Drawings — The Ballroom-Mansion Building Bob DiMatties, Circulation Director, Caledonian-Record, St. Johnsbury, VT |
| 8:20 — 8:30 AM | Conference Kick-off - The Ballroom-Mansion Building |
| Introduction of NEACE Board Members David Schwede, NEACE President Wall Street Journal, Chicopee, MA |
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| 8:30 — 8:35 AM | Invocation — Warren Dews, VP of Audience Development-Sales & Marketing Berkshire Eagle, Pittsfield, MA |
| 8:35 — 8:45 AM | Conference Outline — Jamie Nee, NEACE Executive Vice President The Boston Globe, Boston, MA |
| 8:45 — 9:00 AM | Welcome to Cranwell & The Berkshires |
| 9:00 — 10:00 AM | How to Develop & Achieve Audience Growth & Retention Through Memberships Steve Wagenlander, Corporate Audience Development Director The Post & Courier, Charleston, SC - Download Presentation [.pptx] |
| 10:00 — 10:15 AM | Break — Network with other NEACE Colleagues Meet someone new |
| 10:15 — 10:45 AM | NEACE.com Update. Update on Facebook and Linkedin Steve Izzo, USA Today, Norwood, MA Terry Ashley, South Coast Media Group, New Bedford, MA Kevin LaMagdeline, The Greenfield Recorder, Greenfield, MA |
| 10:45 — 12:00 PM | Thank You to Our Valued Business Partners & Sponsors Vendor Introductions & Presentations — The Ballroom-Mansion Building Mike Smith, Director of Consumer Sales & Retention, New Haven Register Bob DiMatties, Circulation Director, Caledonian-Record, St. Johnsbury, VT John Harrison, Marketing & Sales, Tecnavia |
| 12:00 — 1:15 PM | Vendor Appreciation Luncheon — The Berkshire Room-Mansion Building Valor Awards — John Brennan, Publisher's Circulation Fulfillment Golf Tournament Awards — Gary Reach, TeleReach, Inc. |
| 1:15 — 2:15 PM | What Business Are We In? A 50,000 Foot Level Review of our Business Model. Steve Lance, President/Owner, PSInsights - Download Presentation [.ppt] |
| 2:15 — 3:15 PM | The Importance of Audience (Print & Digital) to Advertisers Mike Sheehan, Chief Executive Officer The Boston Globe, Boston, MA |
| 3:15 — 3:30 PM | Break — Visit with our Valued Vendors — The Ballroom-Mansion Building |
| 3:30 — 4:15 PM | Circulation Pricing Strategies — Achieving ROI! Chris Christian- Vice President, Mather Economics - Download Presentation [,pptx] |
| 4:15 - 4:30 PM | NEACE Business Session Ed Winters, NEACE Treasurer — Treasurer's report Dave Schwede, NEACE President — President's Closing Comments Distribution of Committee Reports |
| 4:30 PM | Adjourn Business Meeting |
| 5:30 — 6:30 PM | Cocktail Reception — Rose Terrace-Mansion Building |
| 6:30 PM until... | NEACE Banquet — Business Formal- The Ballroom-Mansion Building |
| NEACE Business Program (Meetings are business casual dress) | |
| Tuesday, May 20, 2014 | |
| 7:00 — 8:00 AM | Continental Breakfast — Lobby-Foyer, Outside, The Ballroom-Mansion Building |
| 8:00 — 10:00 AM | Conference Registration — Lobby -Foyer, Outside, The Ballroom-Mansion Building Ed Winters, NEACE Treasurer David Sangiorgio, NEACE Secretary |
| 8:00 — 8:15 AM | Early Bird Drawings - The Ballroom-Mansion Building Bob DiMatties, Caledonian-Record, St. Johnsbury, VT Thank You to Our Valued Business Partners & Sponsors Mike Smith, Director of Consumer Sales & Retention, New Haven Register |
| 8:15 — 9:15 AM | NAA & AAM Partnership Paul Felicissmo, VP Circulation & Consumer Marketing, Gatehouse Media John Murray, VP-Audience Development, Newspaper Association of America - Download Presentation [.pdf] |
| 9:15 — 9:30 AM | Election of NEACE Officers David Schwede, NEACE President Wall Street Journal, Chicopee, MA |
| William Hoar Excellence Award | |
| 9:30 — 9:45 AM | Break |
| 9:45 — 11:00 AM | Scan Based Trading Panel — SBT Best Practices Mike Seegers, Circulation Director & Media Participants The Boston Globe, Boston, MA |
| 11:00 — 12:00 PM | Publishing From 7 Days to 3 Days a Week & Its Impact Dan Christ, Director of Circulation & Audience Development Advanced Publications - Download Presentation [.pdf] |
| 12:00 PM | Business Program Closing Remarks/adjourn |
| 12:00 - 1:00 PM | Board of Directors Post-Conference Meeting-The Board Room-Mansion Building |
$50 OFF Conference Registration!
NEW MEMBERSHIP REFERRAL PROGRAM
Any active NEACE member who refers a non-member to the NEACE organization that results in a new, paid membership will receive a $50.00 conference registration credit. The credit may be used for either the fall or spring conference and must be used within one year of the new member's paid membership.
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